James Belt

More Reasons to Move Your Yellow Page Advertising from Print to Pixel

Recent years have seen a massive decline in yellow page advertising, and with good reason. You only have to look at the decline of print advertising in general to realize that the yellow pages can't be far behind. Newspapers are going out of business, a p... Read >

Yellow Page Advertising: How to Test the Effectiveness of Your Campaign

It seems like every business has at least a small ad in the local yellow page directory. With the cost of this form of advertising going up every year, it pays to test your return on investment. The question is, how? Do you track the effectiveness of y... Read >

Is Yellow Page Advertising a Waste of Money?

For the past 100 years, yellow page advertising has been the first - and sometimes the only - thought when a small business owner considered his or her marketing plan. After all, the yellow pages are everywhere, and consumers have been trained to let thei... Read >

Yellow Page Advertising That Works: Anatomy of a Headline

Yellow page ads are small, typically less than a quarter page, and they need to work hard to earn their keep. After all, you're paying as much as several thousand dollars annually for that little ad, so you want to make sure it's paying for itself and the... Read >

Yellow Page Advertising: How Your Campaign Changes When You Put it Online

Marketing Professionals have been predicting the demise of printed yellow page directories for years. They claim local search results from the likes of Google and Yahoo!, along with digital versions of the big yellow books will mean the end of the phone b... Read >

How Internet Yellow Page Directories Work for Small Businesses

We've all used paper phone books. It's in a drawer or on a shelf somewhere, and when you need to find a new dentist or can't remember the name of that hardware store on the corner, or just want to order a pizza you pull it out and flip through it until yo... Read >

The New Yellow Pages Directory: Making the Leap from Print to Pixel

For small brick and mortar businesses, yellow page advertising is the most frequent choice in marketing. As more and more households relinquish land lines--and phone books--for cell phones, how will local business advertising evolve? The logical choice... Read >

Will an Online Yellow Pages Directory Ad Really Work for My Small Business?

If you own a small business, then you know the difficulties of bringing new customers into your store. Combine that with the stress of trying to build and market a website as part of your overall markeing plan, and you can see why so many small business o... Read >

The Art of Designing Your Yellow Pages Advertising

For a lot of small businesses, a display ad in the local yellow pages is their largest single marketing expense. With costs running into hundreds of dollars per month, it makes sense to spend time designing the ad for the greatest benefit. What size ad... Read >

Is an Internet Yellow Page Ad a Good Investment for Your Small Business?

There are so many ways to advertise your business online today that it can be hard to know the best way to reach your audience. Start by asking yourself some questions about your advertising goals, and the decision of whether to buy yellow page advertisin... Read >

Is Yellow Page Advertising Still a Good Use of Your Small Business Marketing Budget?

Once upon a time, if you owned a small business, yellow page advertising was the first thing you thought of when you thought marketing. It may have even been the only thing you thought of. If Suzy Shopper was looking for a new dress or a new washing machi... Read >

Customer Connections are the Core of Your Small Business Internet Advertising Strategy

Just because you have a small local business doesn't mean you shouldn't be using the Internet to connect with your customers. Sure, the Internet is everywhere, and your customers all live within 7 miles of your store, but so what? Communicating with t... Read >

5 Small Business Interent Advertising Strategies That Work

Getting your small, local business found on the world wide web can be a challenge, and most small business owners jut don't have the time to research what works, or the money to pay someone else to figure it out for them. To get you started, here are ... Read >

Small Business Internet Marketing: Getting Found On The World Wide Web

Small business Internet marketing can seem like a labyrinth to a small business owner new to the term. There is so much information available--much of it conflicting--that it's easy to get lost and begin to suffer from information overload. Here are ... Read >

Getting the Most From Your Yellow Pages Directory Listing

For a small business with limited marketing dollars, a Yellow Pages Directory listing is often the largest chunk of their advertising budget. Paying careful attention to the wording and layout of that display ad can mean the difference between a good retu... Read >